The company's purpose is to conceive, develop, manufacture, trade and distribute products in the media, advertising, information, communication and publishing sectors, as well as to provide all related services. The company may engage in specialized and PR journalism. It also aims to edit specialized and customer magazines for industrial companies, institutions, associations, publishers and agencies. The company may rent technical equipment and facilities, provide training and consulting services. The company may trade in dietary supplements. The company may hold, acquire and sell participations, carry out financing, as well as establish branches and subsidiaries in Switzerland and abroad. The company is authorized to acquire licenses, patents and trademarks, inventions and procedures of all kinds, as well as to manage and exploit them in Switzerland and abroad, and to acquire, hold, encumber and sell real estate. Furthermore, the company may conduct all business that directly or indirectly serves the company's purpose.