The company's purpose is to develop, sell, manufacture, trade, export and import products and distribution services of all kinds via the internet and other digital and mobile environments. In particular, the sale, production and trade as well as export and import of music, films, books, works of art, computer programs and all kinds of copyrighted and licensed products. Sale and brokerage of admission tickets in Switzerland and abroad for the event sector as well as provision of research and development and consulting services. The company also aims to acquire participations in companies in Switzerland and abroad as well as manage its own assets. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and, furthermore, conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own purposes as well as guarantees and sureties for subsidiaries. Furthermore, it can represent national and international athletes and their agents as well as promote and conduct e-sports activities.