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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint747,212 companies indexed · Last updated: today
DirectoryIT & CommunicationOnline platformLucernePrivate Selection Service AG
Private Selection Service AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Private Selection Service AG provides marketing, sales and other support services to hotels, resorts, clinics, thermal baths and spa facilities. Its services include ongoing marketing and sales support, project work, concierge and customer service, as well as hotel and touring offers.

AI-generated
Presence

Service area

Offering

Products & services

Industry:Online platform
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4.6/5

Private Selection Service AG

Travel agency
✓ Offered6
Hotel and tour offers
Hotel and tour offers in Switzerland and Europe; 4- and 5-star hotels, guided tours, theme trips with wellness, hiking, cycling, winter hiking and culture.
Hotel reservations and booking
Hotel reservations online and via the call centre; booking stays in the hotels, managing reservations and making changes and cancellations.
Bonus programme
Collect bonus points, retrieve the point balance, order rewards and redeem points for vouchers or lifestyle rewards.
Vouchers
Hotel and wellness vouchers, value vouchers and experience vouchers; order online or by telephone, pay with TWINT, credit card, Postfinance or invoice.
B2B solutions for travel and hotel partners
Hotel reservations, partner agreements, commission bookings, call centre handling as well as organisation of transfers, activities, admissions, sightseeing and special requests.
Partnerships with hotel collections
Partnerships and hotel collections with member hotels, including FEINE PRIVATHOTELS, Castlewood Hotels and Schlosshotels & Herrenhäuser.
Trust & reputation

ranQ Trust Score of Private Selection Service AG: 4.6 out of 5.0

Trust Score4.6/ 5.0

Excellent

x

Data basis 96% · As of November 2026

Private Selection Service AG scores 87.9 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.90.024%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.82.910%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.88.08%
Private Selection Service AG scores 89.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Private Selection Service AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Private Selection Service AG scores 100.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Private Selection Service AG reaches a ranQ Trust Score of 4.6 out of 5.0 — rated «Excellent». The rating draws, among other things, on 5.0 out of 5 stars from 25 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 25 reviews across all connected sources

Sources
GGoogle525
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Comparisons

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Location

Gesegnetmattstrasse 2
6006 Lucerne
Opening hours
Mon
07:00 - 18:30
Tue
07:00 - 18:30
Wed
07:00 - 18:30
Thu
07:00 - 18:30
Fri
07:00 - 18:30
Sat
09:00 - 12:00
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-108.483.832
Founded
1996 · 30 years
Last commercial register change
May 19, 2026
Employees
11 to 20

Active in 1 of 26 cantons · 1 municipality

  • LULucerne
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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