The production, wholesale and retail trade, import and export of clothing and accessories in general, shoes, bags, luggage, leather goods, glasses, watches, cosmetics and perfumes, the management and consulting of shops and stores; the assumption of agency and representation mandates in the above-mentioned sectors. The assumption, granting and exploitation of trademarks and licenses or industrial know-how. Marketing activities, market research, communication, public relations, promotion of company brands and corporate image. The provision of organizational, productive, commercial, administrative, financial and management assistance and consulting services to companies, as well as the provision of related financial, accounting, administrative and similar services. The company may also carry out all commercial, industrial and real estate operations, within the limits imposed by current legislation, deemed necessary or merely opportune for the achievement of the company's purpose, including participation in other companies and the establishment of branches in Switzerland and abroad.