The company's purpose is to carry out commercial transactions, in particular in the fields of buying and selling optical, electronic, photographic and acoustic devices and accessories, as well as accessory materials. It can participate in other companies, acquire or sell real estate and properties. The company can enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it. It can establish branches in Switzerland and abroad, participate in or merge with other companies. Furthermore, it can acquire, hold and sell properties and securities, as well as grant loans.