Worldwide distribution of Vorwerk products and services of the Vorwerk Group as well as representation of the Vorwerk Group; trade in other electrical appliances, carpets and goods of other kinds; development, assembly or production of electrical appliances, carpets and related products; manufacture, trade and distribution of body care products and cosmetics as well as textiles of all kinds; participation in other companies and establishment of branches and subsidiaries, including worldwide acquisition and holding of participations in other companies, in particular if this is suitable to promote the distribution activities of the company or affiliated companies; supervision and coordination of the activities of the subsidiaries as well as provision of services of all kinds for the subsidiaries; purchase and sale, registration and administration of intellectual property rights as well as acquisition and granting of licenses for such rights; execution of all financial, commercial and industrial transactions to promote the purpose of the company; brokerage of insurance of all kinds, both for itself and for companies belonging to the group; development and distribution of electronic services as well as operation of the technical facilities required for this purpose; may acquire, manage and sell real estate.