The company's purpose is to trade and distribute gift items, decorative items, home accessories, children's items and goods of all kinds, as well as to organize and conduct events and other occasions and events. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may also acquire, manage and sell real estate and grant loans.