The company's purpose is to engage in the following activities: design, development, promotion and management of websites, e-commerce sites, blogs, social media accounts, apps and software; creation of content (photos, videos, illustrations, texts, etc.) for websites, e-commerce sites, blogs, social media accounts, apps and software; consulting for the promotion of commercial activities both online and offline; research, development, production and marketing of content, products and services mainly in the fields of marketing, creativity and tourism; professional training for individuals and companies through free and/or publicly authorized courses; organization and management of conferences, meetings, congresses, fairs, events and contexts mainly focused on marketing, creativity and tourism; consulting for the evaluation of innovative projects developed by new companies, start-ups and the establishment of affiliated companies, elaboration of business plans and company plans concerning public and private funding projects and management control. Ideation and registration of logos, trademarks and patents in Switzerland and/or abroad. The company may also carry out all industrial, commercial, movable and immovable operations deemed useful and necessary for the achievement of its purpose. The company may provide real and personal guarantees in favor of third parties connected to the company by economic and/or participatory relationships, assume, both directly and indirectly, interests or participations in other companies established or to be established, enterprises or entities of any kind having a similar, related or connected purpose; be part of consortia or temporary business associations; assume and grant representations, agencies and mandates.