The company's purpose is the sale, purchase, import and export of all movable and immovable goods, with the exception of those subject to the LFAIE; the management of companies for the marketing of products as well as all convergent business. It also aims to manage all companies and foundations, provide related services, manage copyrights, organize conferences, provide business coaching, and conduct fundraising. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, with the exception of those subject to the LFAIE, carry out all securities, financial or service transactions and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.