The company's purpose is to provide any services related to communication, brand image promotion, participation through any media in any public relations, advertising and/or event promotion operations, regardless of the form and on any medium, the conclusion of all contracts related thereto and in particular the concession in all its forms of all copyrights, images and intellectual and industrial property rights of professional athletes and sports teams and in particular of automobile racers and automobile sports teams. The company may also develop, finance and take stakes in other companies and sports projects of all kinds. It may carry out all operations directly or indirectly related to this purpose and be directly and indirectly interested therein. The company may create branches and subsidiaries, in Switzerland and abroad.