The company's purpose is to operate hotels and accommodation establishments, hotel resorts, restaurants, bars, clubs, discos, lounges, cafes, import and export wines and spirits, real estate and other food and beverage establishments. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies in Switzerland and abroad, acquire or sell properties, acquire, hold and exploit intellectual property rights, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.