Provision of services in the hotel and catering industry, operation of restaurants, hotels, bakeries, pastry shops, ice cream parlors or other related businesses, as well as the production and trade of food, beverages and luxury goods. The company may acquire, hold and realize rights to intangible and immovable assets both in Switzerland and abroad. It may establish branches in Switzerland and abroad and participate in other companies. The company may engage in any other activity related to or connected with the achievement of its corporate purposes.