The purpose of the company is to provide services in the fields of consulting, digitalization, communication, trade and marketing, as well as the development, production and distribution of products and concepts of all kinds. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.