The company's purpose is the trade of all types of products, the provision of all services, and consulting in the fields of e-commerce, software, and digital marketing. It also aims to create, acquire, manage, and market brands. The company may additionally engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations, and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.