The core activity of Geneva Macro Labs is to provide a platform for the exchange of ideas and the promotion of sustainability and innovation. The company hosts events, such as after-work events with inspiring speakers, and operates a podcast format to share knowledge and experiences. It also develops projects, such as "Boosting Local Farming", to find sustainable solutions to global challenges. Furthermore, the company offers opportunities for experts, investors, and organizations to network and collaborate on sustainable projects. The core activity can be described as a "Sustainability and Innovation Platform".