The company's core activity is the promotion and support of peace efforts and conflict resolution at the international level, particularly in the Geneva region. The company engages in various activities such as: organizing events and conferences on topics such as peacebuilding, conflict resolution, and international cooperation; supporting initiatives and projects aimed at promoting peace and stability in conflict-affected regions; collaborating with international organizations, governments, and NGOs to support and coordinate peace efforts; conducting research and analysis activities to improve the effectiveness of peace efforts and develop new approaches; and providing education and training to diplomats, politicians, and other actors to strengthen their skills in conflict resolution and peace promotion.