The company's purpose is: in Switzerland and abroad: the development, hosting, maintenance and operation of software, applications, websites, online stores and digital platforms, as well as the provision of these services on behalf of third parties: consulting services, digital marketing, management of online advertising campaigns and management of digital image; the import and export of goods and merchandise intended for consumption; the sale of physical and digital goods intended for consumption; the purchase, sale, holding, administration and management of interests, directly or indirectly, in any commercial, financial, real estate or movable property company or enterprise. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, real estate or movable property operations directly or indirectly related to its corporate purpose and be interested, in all forms, in all enterprises pursuing an analogous or connected purpose, notably by taking a stake in such enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.