The company's purpose is to manage and defend trademark rights, as well as register, monitor and enforce trademarks. Additionally, the company aims to provide consulting services in the field of trademark law and develop strategies for securing and strengthening in the aforementioned area. Furthermore, the company aims to develop, produce and trade beverages. The company also aims to trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.