Trade in and sale and rental of goods, in particular textiles and sports articles, as well as operation of a retail store and an online shop. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.