The company aims to develop concepts in the field of electronic and printed media as well as the internet, produce television programs and similar content, execute and design moderations, broker and advise artists and moderators, and trade the resulting rights. To this end, it can acquire or participate in the necessary production facilities. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.