The creation, manufacture, intermediation, purchase, sale, marketing and intermediation of jewelry, watches, stones and precious objects, silverware, luxury objects and accessories and jewelry in general; the promotion, marketing of brands, patents, representations and corporate brands in every field entrusted to the social purpose; the repair, consulting, evaluation and preparation of expert opinions in every field connected to the social purpose. The company may manage and conduct commercial activities, shops, sales outlets, commercial spaces, outlets directly or indirectly connected with the social purpose in Switzerland and abroad. The company may acquire commercial real estate and establish branches and subsidiaries, participate in companies, businesses and enterprises that carry out activities directly or indirectly connected with the social purpose in Switzerland and abroad. The company may perform all the necessary commercial, industrial, financial and banking acts at the sole discretion of the administrative body, for the implementation of the social purpose.