The purpose of the company is to trade in, plan, engineer, develop and market signage, display and printing materials and products of all kinds (including on public spaces and private premises as well as small advertisements) and the corresponding raw materials, as well as to provide consulting services of all kinds in this context. The company may establish branches and subsidiaries in Switzerland and abroad and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad, except for transactions prohibited by the Federal Act on the Acquisition of Real Estate by Persons Abroad (BewG). In particular, the company may grant direct or indirect loans or other financing to its direct or indirect subsidiaries, its direct or indirect parent companies and their direct or indirect subsidiaries, as well as to third parties, and provide security of all kinds for the liabilities of such other companies, including by way of pledges or fiduciary transfers of the company's assets or by guarantees of any kind, whether paid or unpaid.