The company aims to develop and implement concepts and projects, as well as provide all consulting services in the fields of gastronomy and hospitality, trade in gastronomy products in the food and non-food sectors, and franchising in these areas, i.e. planning, execution and control of business types and entrepreneurial overall concepts for implementation by franchisees. The company can also be a franchisee, as well as establish and operate hotels, restaurants, bars, lounges, discos, boutiques and shops in Switzerland and abroad. It can carry out the purchase and sale of distribution rights, as well as the registration and exploitation of intellectual property rights of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies and third parties.