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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,937 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesMarket Research InstitutesZurichGIM Gesellschaft für innovative Marktforschung Suisse AG
GIM Gesellschaft für innovative Marktforschung Suisse AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of GIM Suisse is market research. They offer innovative and customer-specific solutions for companies to gain valuable insights into their target audience. This includes the development of research approaches, the conduct of studies and the provision of recommendations for action for their clients.

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Products & services

Industry:Market Research Institutes
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4.1/5

GIM Gesellschaft für innovative Marktforschung Suisse AG

Market Research
Qualitative and quantitative market research along the value chain, with insights for brands, products, target groups and communications.
Insights and Consulting Services
Meaningful insights and research as a basis for strategic decisions, including support throughout marketing activities.
Traditional Market Research Methods
Cluster analyses, conjoint analyses, customer journey, expert interviews, focus groups, home-use tests, in-home interviews, online and telephone interviews.
Advertising and Communications Research
Advertising material testing, advertising impact research, text and image semiotics, and research on communications and the marketing mix.
Price and Marketing-Mix Research
Price research and marketing-mix research (4Ps) to develop brands, products and services further.
Innovation and Concept Research
Innovation workshops, creative workshops, lead-user groups and concept tests for developing and evaluating new ideas.
Ethnographic Research
Ethnographic research to observe and interpret behaviour in its natural setting.
Brand Research
Brand research focused on positioning, perception and further development of brands.
Shopper Research
Shopper research for purchasing behaviour, point of sale and shelf layout.
UX and Customer-Journey Research
Customer-journey analyses and GIM experience with a deeper understanding of emotions, motivations and UX KPIs.
Customer Feedback and CX Research
Customer dialogue, customer feedback, CX and CF topics with GIM direct, plus supporting research and analysis.
Research Studio and Studio Surveys
Renting a studio for focus groups and interviews, with observation room, one-way mirror, live streaming, recruitment and full-service support.
Trust & reputation

ranQ Trust Score of GIM Gesellschaft für innovative Marktforschung Suisse AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 96% · As of October 2026

GIM Gesellschaft für innovative Marktforschung Suisse AG scores 63.8 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.59.024%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.70.510%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.70.08%
GIM Gesellschaft für innovative Marktforschung Suisse AG scores 89.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
GIM Gesellschaft für innovative Marktforschung Suisse AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
GIM Gesellschaft für innovative Marktforschung Suisse AG scores 42.9 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.42.94%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

GIM Gesellschaft für innovative Marktforschung Suisse AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». The rating draws, among other things, on 4.1 out of 5 stars from 15 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.1
of 5

Aggregated from 15 reviews across all connected sources

Sources
GGoogle4.115
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Location

General-Wille-Strasse 10
8002 Zurich

At a glance

Legal form
Corporation
UID
CHE-112.362.290
Founded
2005 · 21 years
Last commercial register change
October 12, 2023
Employees
11 to 20
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.100.06%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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