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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,887 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesMarket Research InstitutesZurichSAM Sensory and Marketing International Switzerland AG
SAM Sensory and Marketing International Switzerland AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

SAM Research is a company that specializes in market research and product development, particularly in the food and beverage industry. The core activity includes conducting sensory and consumer studies, product tests, market research, and innovation management. The company operates its own modern facilities in various countries, where it conducts consumer studies and product tests. The results of these studies are used to support companies in the development of new products and services.

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Products & services

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SAM Sensory and Marketing International Switzerland AG

✓ Offered10
Sensory research and consumer research
Sensory research and consumer research for product performance, design, innovation and market launch; including consumer insights, acceptance tests and positioning analyses.
Sensory audits and sensory consultancy
Sensory audits, consulting on implementing sensory practices, training in line with ISO requirements and support for quality standards, monitoring and setting up tasting sessions.
Product and packaging research
Product and packaging research for concepts, prototypes, designs and claims; including optimisation of packaging, shelf selection and marketing-mix elements.
Market and innovation research
Market and innovation research to define innovation directions, white spaces, product value and market opportunities, and to improve launches and relaunches.
Quantitative consumer research
Quantitative consumer research in facility and home-use tests, with segmentation, pricing research, preference mapping, modelling and international large-scale studies.
Qualitative consumer research
Qualitative consumer research with workshops, focus groups, in-depth interviews, ethnography, co-creation and consumer behaviour studies.
Sensory consultancy and test environments
Sensory consultancy, audits of sensory expertise and provision of digitalised sensory furniture for flexible, standard-compliant testing environments.
Claims research and claims substantiation
Claims research, test design, claims dossiers and substantiation of sensory, qualitative and quantitative product claims for international packaging communication.
Data analysis, modelling and reporting
Data analysis, machine learning, Bayesian networks, modelling and dynamic reporting to link sensory, instrumental and hedonic data.
Digital research platforms and tools
Digital research platforms and tools such as WhatSAM, SAM Click&Test, SAMVoice, SAM Pre-Mapping, SAM PackSENSE and SAM ClaimSENSE for fast, mobile or DIY studies.
Trust & reputation

ranQ Trust Score of SAM Sensory and Marketing International Switzerland AG: 3.9 out of 5.0

Trust Score3.9/ 5.0

High

x

Data basis 100% · As of October 2026

SAM Sensory and Marketing International Switzerland AG scores 50.1 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.63.624%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.17.610%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.50.08%
SAM Sensory and Marketing International Switzerland AG scores 83.0 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.70.212%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.96.07%
SAM Sensory and Marketing International Switzerland AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
SAM Sensory and Marketing International Switzerland AG scores 50.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.0.04%
Qualifications+0.00

SAM Sensory and Marketing International Switzerland AG reaches a ranQ Trust Score of 3.9 out of 5.0 — rated «High». The rating draws, among other things, on 4.0 out of 5 stars from 1 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4
of 5

Aggregated from 1 reviews across all connected sources

Sources
GGoogle41
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

July 14, 2006Media
So isst die Schweiz
beobachter.ch

Knowledge

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Location

Albulastrasse 57
8048 Zurich

At a glance

Legal form
Corporation
UID
CHE-322.334.238
Founded
2020 · 6 years
Last commercial register change
November 25, 2025
Employees
101 to 500
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.100.06%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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