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DirectoryBusiness & Technical ServicesMarket Research InstitutesZurichInsight Institute AG
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Insight Institute AG

Summary

About the company

The core activity of Insight Institute is the implementation of qualitative research projects, in particular the overall conception, consulting, implementation and analysis of such projects. The company offers expertise in the application of Behavioral Science, behavioral economics, psychology, sociology and neuroscience to gain a deep understanding of attitudes, needs, motives, perceptions and behavioral patterns of consumers and customers.

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Products & services

Industry:Market Research Institutes
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Qualitative market research
Advisory services, overall concept, execution and analysis of qualitative research projects; exploratory studies on needs, attitudes, perceptions, decision-making and behavioural patterns.
Insight and motivation studies
In-depth research on values, attitudes, needs, usage patterns and purchase processes along the customer journey.
Communication research
Qualitative analysis of communication concepts, pretests and posttests of ads, posters, TV spots, online content and brochures.
Product and service research
Analysis of new products and services, concept testing, detailed assessments of features, design, materials and naming, as well as qualitative usability tests.
Branding and positioning research
Qualitative studies on brand associations, visual codes, brand character, values, brand personality and anchoring in the competitive landscape.
Reviews

Aggregated rating

Aggregated rating
4.5
of 5

Aggregated from 13 reviews across all connected sources

Sources
GGoogle4.513
★TrustpilotSoon
PProvenExpertSoon

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Location

Bergstrasse 138
8032 Zurich

At a glance

Legal form
Corporation
UID
CHE-112.261.967
Founded
2005 · 21 years
Last commercial register change
June 8, 2026
Employees
1 to 10

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