The company aims to conceive, develop, plan, consult, and implement innovative gastronomy concepts of all kinds. Furthermore, the purpose includes the organization, execution, and marketing of events, occasions, and gatherings in the fields of gastronomy, culture, business, and entertainment. Another essential area of activity is the development, implementation, and support of comprehensive marketing and communication strategies, with a particular focus on social media, digital media, and brand management, for its own and third-party companies, particularly in the gastronomy industry. Additionally, the company aims to operate, manage, acquire, and administer its own or leased gastronomy businesses such as restaurants, bars, cafes, clubs, pop-up locations, and catering services. To achieve these main activities, the company also provides related services in the fields of management, human resources, finance, logistics, and technology. Finally, the trade in all goods related to the aforementioned purposes, as well as the provision of licensing and franchising services for developed concepts, are part of the company's purpose. The company may engage in any business and take any actions that serve or promote the company's purpose. It may participate in other companies with similar or complementary objectives, acquire or establish such companies. The company may establish branches and subsidiaries domestically and abroad and invest in other companies domestically and abroad, as well as engage in any business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate domestically and abroad. It may also provide financing on its own or third-party account and provide security for the liabilities of affiliated companies and third parties.