The company's main purpose is the organization, planning, and management of events in all their aspects. The management of bars, hotel facilities, catering, and similar structures. The purchase, sale, and production of food and beverage products. The rental of equipment. The creation and development of audio and video content. The preparation and management of training courses for minors and adults in communication, marketing, and sales. Additionally, activities in the gaming and sports sector as well as activities in the real estate promotion and brokerage sector. The company also engages in the creation and management of websites and digital marketing activities, software and application development, as well as the creation and dissemination of media content. The company may, directly and indirectly, acquire and sell shares, stocks, and stakes in companies and businesses with purposes similar to the company's object, both in Switzerland and abroad. Finally, the company may establish branches both in Switzerland and abroad.