The purpose of the association is to build and promote trust in AI. The association uses, in particular, the following instruments: to establish, develop and promote standards for the technical integration of trust, traceability and accountability in AI results. Providing forums for governments, industry, science and civil society to collaborate in the areas of AI trust and AI governance. Development and maintenance of technical standards, certifications and ethical guidelines for responsible AI. Supporting international cooperation, training and further education and raising awareness regarding digital trust and AI accountability. The association does not pursue commercial purposes and is non-profit.