The company's purpose is to engage in all consulting, marketing, sports management and service activities in these fields; communication, promotion and organization of sports and cultural events; management of professional athletes' careers, scouting of professional athletes; management of insurance contracts; research of sponsors related to sports and cultural events; scouting of sponsors for any type of event; trade in sports products and merchandise of all kinds; as well as all activities in the trade and commerce of raw materials, in Switzerland and abroad. The company may carry out all financial, commercial, industrial and real estate operations, the latter to the extent that they are not subject to the Federal Law on the Acquisition of Real Estate by Foreigners of December 16, 1983 (LFAIE), and conclude all contracts that are suitable for developing its purpose. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, merge with such companies, acquire or sell real estate, the latter to the extent that they are not subject to the Federal Law on the Acquisition of Real Estate by Foreigners of December 16, 1983 (LFAIE), grant loans or guarantees to shareholders or third parties if it serves its interests, secure these loans by issuing or pledging mortgage securities or by subscribing to all other financial commitments, and carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.