The company's purpose is to engage in all activities related to athlete and sports event management, image rights management, sports career management, and organization of sports activities, as well as sports merchandising. Additionally, the company aims to promote and market horses and all related equipment, provide horse boarding services, offer professional training for riders and grooms, support equestrian events and competitions, provide riding lessons, and offer all services related to the equestrian world. The company may establish branches in Switzerland and abroad, participate in other companies, acquire or establish companies with an identical or similar purpose, conduct all mobile and immobile transactions, provide guarantees, act as a guarantor, grant loans to associates or third parties, and conclude all contracts that serve to develop its purpose or are directly or indirectly related to it.