The company's purpose is (i) to acquire and manage participations in companies in Switzerland and abroad in any branch and in any form, and (ii) to create and manage billboards and other advertising objects, to acquire advertising concessions and to use them, as well as to engage in the entire field of advertising and sales organizations and all related businesses. The company may establish branches and subsidiaries in Switzerland and abroad. The company may acquire, hold and sell real estate. The company may take financing, restructuring and intercession measures in favor of shareholders, direct and indirect group companies or third parties, as well as grant loans or provide security for the obligations of direct and indirect shareholders and group companies or third parties, even if these financing, restructuring and intercession measures, loans or securities are provided free of charge. The company may carry out all commercial, financial and other activities that are related to the company's purpose.