The company's purpose is the sale of accessories and jewelry items, both in-store and through an online trading platform. It may also engage in design, manufacturing, import, export, representation, distribution, and promotion activities for jewelry, fashion accessories, and similar products. Furthermore, the company may organize promotional events, participate in trade fairs or exhibitions, offer customization services, collaborate with partner designers or brands, and engage in any related or complementary activities to its purpose. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, movable or other operations, and conclude all contracts that serve to develop its purpose or relate directly or indirectly to it.