The purpose and object of the company is the acquisition, sale and administration of real estate, as well as the holding of participations in other real estate companies. Organization of sports and non-sports events, organizational consulting in sports, consulting for clothing companies, consulting for the development and distribution of sports articles. Development of all types of commercial activities and services for mountain tourism and more generally for the entertainment of people. Holding and management of trademarks and patents, collection of related royalties. The company may receive and grant financing and may collaborate and participate in other companies and acquire or establish similar companies. It may carry out any financial and commercial operation necessary or useful for the proper fulfillment of the company's purpose.