The company's purpose is to trade in, market and distribute lifestyle products and consumer goods. Furthermore, the company aims to provide services in the areas of marketing and management activities. The company also offers the rental and operation of lighting and stage technical equipment of all kinds and provides related extended services. In addition, the company aims to organize trips, in particular employee incentive trips, business trips and charter flights, as well as other travel-related services, including the procurement of travel visas and the brokerage of taxis and buses and the rental of vehicles of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage properties in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. The company can acquire, manage and sell copyrights, patents and licenses of all kinds.