The core activity of Grafpoint is the creation of marketing and communication solutions for companies, including: Graphic design (branding, logo design, point-of-sale materials), web design (basic websites, e-commerce websites, web applications), photo and video production (location and studio shooting), advertising (signage, print campaigns, radio and video spots), web marketing (SEO, Google Ads, social media management, sponsored social campaigns), augmented reality (AR) solutions (branded AR interfaces, customized backend), and artificial intelligence (AI) solutions (chatbots, virtual assistants, generative AI). The company also provides strategic consulting and planning to support companies in developing their brand and achieving their marketing goals.