The company's purpose is to purchase and sell, import and export wines and other alcoholic and non-alcoholic beverages and consumer goods of all kinds, as well as to operate vineyards in Switzerland and abroad. The company may establish its own companies or participate in existing ones, finance and promote them. The company may grant loans or other financing to its direct or indirect subsidiaries, either free of charge or against payment, and provide security of any kind for liabilities of such other companies, including by way of pledges on or fiduciary transfer of the company's assets or by guarantees of any kind. The company may undertake all activities that, in the opinion of its management, promote the purpose of the company or serve the use of its available resources.