to engage in any activity related to franchises (franchisor or franchisee), including in particular the holding and operation of trademarks or other intellectual property rights, the collection of royalties, marketing operations, personnel training, provision of advice and support to franchisees, as well as the acquisition of interests in any companies (excluding companies holding residential real estate in Switzerland); it may also operate and manage cafes, restaurants, bars, canteens, beverage outlets and other public establishments, as well as any other similar businesses, such as take-out sales, catering services, subcontracting of restaurant services, delivery services (cf. articles of association for complete purpose).