The material and immaterial promotion of environmental protection, sustainable action and socially responsible action in the holiday destination Flims/Laax/Falera and surrounding regions. The foundation can in particular support projects by natural and legal persons that promote environmental education and research; foster climate protection and reduce the negative impacts of climate change; focus on the development of environmentally friendly technologies; reduce the energy needs of society; aim to reduce health-damaging emissions; ensure sustainable use of natural resources; serve to keep public spaces clean; enable proper waste disposal; protect the ecosystem with flora and fauna; protect and develop natural recreational areas; promote the production and trade of ecological and regional products; pursue fair trade; and facilitate the social integration of marginalized, disabled or ill individuals. The foundation can develop, manage and own projects in the aforementioned sense.