The company's purpose is to engage in all activities in the field of manufacturing, trading and leasing of vehicles, developing and marketing computer software, organizing all events in the event industry, as well as any activities that directly or indirectly enable the achievement of the aforementioned purposes. It may engage in all financial, commercial or industrial activities, movable or immovable, directly or indirectly related to its purpose, open branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose, and grant loans or guarantees to shareholders or third parties, if it serves its interests, except for operations prohibited by the LFAIE.