The company's purpose is the importation and trade of wines. The company also aims to operate hotels, bars and restaurants as well as any activity directly or indirectly related to this activity. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out any commercial and financial activity and make all transactions and conclude all contracts suitable for developing its purpose or directly or indirectly related to it, as well as grant loans to shareholders. It may acquire, hold and dispose of real estate.