The company's purpose is to provide consulting services in the areas of strategy development, market and competitor analysis, geographic expansion, development, positioning, acquisitions and mergers. It also aims to trade in all types of products. Furthermore, the company may engage in any other activity that is directly or indirectly related to these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.