The company aims to trade and broker goods in the areas of clothing, accessories, books and toys as well as the development and operation of online shops and apps. It also aims to provide consulting and other services in the areas of education and journalism. The company may establish branches and subsidiaries at home and abroad and participate in other companies at home and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of and manage real estate at home and abroad. It may also provide financing for its own or third-party account as well as provide guarantees and sureties for subsidiaries and third parties.