The company aims to provide consulting services in the fields of corporate management, strategy, organization, digitalization and related specialist areas. Furthermore, the company aims to trade, import, export, distribute and sell luxury goods of all kinds, in particular in the areas of watches, jewelry, fashion, accessories and related products. The company can establish branches and subsidiaries in Switzerland and abroad, as well as participate in other companies in Switzerland and abroad. It can acquire, hold, encumber, sell and manage real estate and intellectual property rights. The company can conduct all business that is suitable to promote the company's purpose or that is directly or indirectly related to it.