The company's purpose is to operate a beauty salon, in particular to provide services in the field of hair and beauty care. It can operate, set up and sublet retail premises in whole, part or on a daily basis to self-employed individuals or companies based in Switzerland. Additionally, it can trade in cosmetics, goods and accessories of all kinds, as well as import and export them. The company can also take over representations and agencies, participate in other companies in Switzerland and abroad, acquire, manage and sell intellectual property rights, and conduct all business that is suitable to promote or facilitate the achievement of the company's purpose.