Exploitation of trademark rights, provision of services in the field of business management consulting, and distribution of hair care products of all kinds and partially other cosmetics. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad. It may acquire, encumber, sell and manage real estate in Switzerland and abroad, carry out financing for its own account or for the account of third parties, and grant guarantees and warranties for subsidiaries and third parties.