The company's purpose is to provide services in the gastronomy and beer industry, in particular the operation of beer establishments, brewing and marketing of beer, providing consulting services related to beer, trading and distributing beer, as well as planning, organizing and executing events, and promoting beer culture in general. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may also acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.