The company's purpose is to provide design, development and management services to third-party companies operating in the e-commerce sector. In addition, the company engages in national and international trade in goods, primarily in the consumer goods, convenience & lifestyle and daily necessities segments, through its own e-commerce platform or via third-party distribution channels. The company may carry out any activity that is directly or indirectly related to its purpose, except for activities that require authorization from the Swiss Financial Market Supervisory Authority as a bank, securities dealer, distributor of collective investment schemes or asset manager of Swiss collective investment schemes. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, take over representations and enter into all transactions and contracts that may be suitable to promote the company's purpose or are directly or indirectly related to it. It may also provide financing for its own or third-party accounts, as well as guarantees and sureties for subsidiaries and third parties. It may acquire, manage and sell real estate and properties, as well as manage and manage its own business assets.