The company's purpose is to provide services in the fields of marketing, communication, event management, promotion, public relations, and networking. Additionally, it offers services for digital channels, including the development, implementation, and execution of online marketing strategies, social media management, and content management. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.