The company aims to advise and train craft businesses and entrepreneurs in the areas of business management, positioning, marketing, sales, recruitment, employee and team development, as well as process optimization. It develops and distributes concepts, training programs, digital products, and software solutions for the development of craft businesses. The company can establish branches and subsidiaries and invest in other companies, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate. It can also arrange financing for its own or third-party account and provide security for the liabilities of affiliated companies.